There are three ways brands can use paid ads on Tumblr: The best way to do this is by providing value. Find a way for your brand to market in a way that’s relatable to the niche it’s in. People on Tumblr want to find something they can relate to. But, what stands out most on Tumblr is authenticity. It can be everything from movies, shows, books, video games, fan fiction, and much more. These fandoms contain a wide array of interests. As mentioned earlier, Tumblr is a perfect platform for niche communities or fandoms. When in Tumblr, do as the community does. Tumblr will show you a list of the top trending topics and also shows the trending blogs in the bottom right corner of the screen. To find the trending page on Tumblr, go to the “explore” tab next to the home icon.įrom there, click on the “trending” icon. It’s a great way to find ideas or reach a wider audience. Trends happen across all social media sites. Brands that don’t have websites yet can even use Tumblr as a sort of “beta” site since it’s so easy to launch. There are even free or paid themes you can choose from and the option to create your own. Since Tumblr is like a mini blog site, you can use it as one! Just like traditional websites, Tumblr provides tons of options for customizing your blog to fit your brand image. Instead, follow these tested and proven strategies: Act As If It’s Your Website The strategies that would work for Instagram or Twitter won’t necessarily translate well here. Tumblr is a unique social media platform. Once you’re happy with the changes, save them and start posting! Making the Most of Tumblr Business Click the pencil icon to edit your account to make changes to your avatar, header image, description, background, and more. This is where you can create your brand identity on Tumblr. This will send you to the blog settings page.Ħ. Customize your page! To do this, click on the “person” icon on the top right and find “Edit appearances” at the bottom. Take some time to look at the ones in your niche to get a feel.ĥ. Finalize your account! After creating your Tumblr account, your business can now post and re-blog other pages. But if you signed up via Google, it doesn’t require any activation.Ĥ. Go to your email service provider and click on the activation link from Tumblr Support. If you’re still figuring out what that is, Tumblr has a wide selection you can choose from.ģ. In this case, choose the areas your niche falls into. After signing up, Tumblr will ask you to enter your blog name and how old you are.Ģ. It’ll give you the option to sign up via Google, Apple, or Email. You can make a Tumblr business account in just five easy steps:ġ. So, how can you set up a Business Account on Tumbler? Here’s a step-by-step guide. You can even use cross-posting to drive traffic from other social media platforms to Tumblr and vice versa. Your brand could be a part of this culture and reach a more engaging demographic. This made the pages on the platform seem much more organic and authentic-making Tumblr the perfect home for niche culture. Users were free to show off their own personal aesthetic. Unlike most modern social media platforms, Tumblr offered customization. For a long while, this was in the form of fanfiction for just about anything.īut at its core, it was a place where short blogs called “tumblelogs” thrived. In the days of old, passionate netizens would go on Tumblr to speak the language of their souls. And, a place where you can make a killing marketing for your business.Ĭan Tumblr be the platform for your brand’s next social media campaign? Let’s find out! What is Tumblr? It’s one of the old guards of early social media. That’s probably one of the reasons why Tumblr stayed on for so long. There’s reason number one to consider using Tumblr for business. But the people on the platform are some of the most engaging you’ll ever see online.
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